The last few months, Google has made some big changes; now numbers of people (especially SEO Agencies) are saying that SEO is NO MORE OR SEO is DEAD and couples of the funniest comments are – “Google is more reliable” and “Google is playing revenue game”.
I would say; SEO is still dependable but CHANGING its SHAPE
Google, Yahoo, Bing, Naver etc (approx 37 search engines out of 43) are majorly focusing on CONTEXT rather than conventional Website marketing tactics. Search Engines are trying to deliver better quality search results so that search engine visitor could interact with results and can get his desired information in minimum possible clicks. This is the core objective of Google Knowledge Graph, Humming Bird Algorithm, Google Panda, Google Penguin Series and Google “Mobile Ready Website” Initiative.
This is the Problem but what is the Solution???
Solution is to prepare SEO Campaign accordingly. The New Age SEO require Business Visibility Enhancement not the Website Link Profile Enhancement. Website is not the only platform where you can online entertain your Customers / Potential Segment. It’s better to CREATE & PROMOTE YOUR BUSINESS COLLATERAL rather than to invest complete online promotional budget to increase link profile of website.
Create Multiple Product / Service Page at Website, Develop Informational and Interactive Videos, Info-graphics, Online Catalog of Company / Product / Service, Product Image Optimization for E-Commerce websites, online Marketing of Product Brochure.
Online Marketing (SEO) of Business Collateral and sharing it with network over social media (linked-in, Facebook, Twitter, Pinterest, blogs etc) will not only give you better ranking in Search Engine Results will also reward you a competitive edge in form of Highly Interested Traffic, Better Conversion Rate, Online Reputation.
Social Networks like Linked-in or Facebook have feature to promote the update/post in highly niche segment that will actually help a company to get the desirable BRANDING and TARGETED TRAFFIC at all time in-expensive cost and in minimum possible time.
To estimate the effectiveness of campaign OR approach, you may think like - a Web Designing Company creates its impressive company brochure (that includes company profile, competencies, portfolio designs, prices etc) and get it promoted by SEO with niche keywords, brand keyword and also share the company brochure with local business owners, Marketing Managers, CEOs through Linked-in Sponsor Update and Facebook Promotional Post.
So the central idea is SEO is still effective if campaign is designed strategically. Visual Content Marketing with the blend of SEO, SMO is the future of Internet Marketing of Business.
Established in 2010, BrainShakers Interactive has increased ten-fold in terms of clients and manpower after just a few years. Aside from content marketing, the company also specializes in keyword management, SEO management, social media optimization, link-building, etc. Contact the company at +91-9811679646 or email at email@example.com.