As we know Search engine giant Google has introduced two most recent algorithms Google Panda & then Google Penguin. That has generated fear to many webmasters worldwide, which are still trying to find out the ways to avoid their site being penalized by Google. 

Following are the list of the most common reasons that may cause a penalization to your website.


Backlinks
The major part of SEO work is focused on link building. This is ok but every work have some limits and barriers. There are several factor of link building that Google do penalize a site.
•    Very cheap links
•    Massive scale link exchange
•    Links hidden in templates 

Outbond Links
The outbound links are crucial for any website.
•    Broken links: too many broken links on a page cause a sudden drop in rankings
•    Too many external links: more external links on a website may lose its visibility on search engines.

Content
Website content should be original; duplicate content may drop the website ranking.
 

Keyword density: keyword density should be low. Generally peoples maintain the High Keyword density on webpages which cause low impact on the Google.

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